![]() With plans to expand into furniture and film in the near future, Tyler is just getting started.Ī moment of panic came over Ray Romulus during the 2016 Grammy Awards when his phone buzzed with a notification that his checking account had gone red. This month, he released a new design of Golf le Fleur sneakers and is starting another “Flower Boy” tour. But that’s just one of many projects that keeps the 26-year-old busy.Ĭonsider the particularly action-packed two weeks in October when Tyler premiered “The Jellies,” hosted his sixth annual Camp Flog Gnaw music festival and carnival, launched a fall concert tour in promotion of “Flower Boy” and debuted the Los Angeles flagship store for his apparel line Golf Wang to the kind of fervor normally reserved for a Supreme launch. The tentacled animal was part of the inspiration for “The Jellies,” the Adult Swim animated sitcom he co-created with Lionel Boyce. The Grammy-nominated rapper - he’s up for rap album with last year’s introspective “Flower Boy” - isn’t randomly discussing his strong disdain (OK, hatred) for the squishy, poisonous sea creature. A lot of them don’t die, they split into two and then they’ve got homies.” “When they learn how to drive and use Google, we’re. “They’re smarter than us, almost,” he continues. We’re at Hollywood’s Chalice Recording Studios, where Tyler fidgets with a piece of studio equipment as he talks, his fingernails shiny under a coat of glittery silver polish. “JELLYFISH ARE EVIL,” Tyler, the Creator, declares with absolute certainty. If the overlap between Lamar and Jay-Z suggests that the two are cut from the same cloth, though, the work they’re being recognized for presents a different picture. With eight nominations, Jay-Z, the assured veteran, leads the field of contenders for music’s most prestigious prize, followed closely by Lamar, the upstart phenom, who has seven.Īll of Lamar’s nods put him in competition with Jay-Z, in categories including album of the year, where his anthemic “Damn” is up against Jay-Z’s more intimate “4:44.” (They’ll also vie for record of the year, rap album, rap song, rap performance, rap/sung performance and music video.)Īnd Jay-Z’s eighth nomination? It’s for song of the year, for his album’s confessional title track, which marks only the second time in Grammys history - following Eminem in 2011 - that an MC has been nominated for the three biggest awards on one night. So in a year when hip-hop might finally rule the Grammy Awards, it makes sense that Jay-Z and Kendrick Lamar would be the rap kings closest to victory come Sunday night. ![]() And both made former President Barack Obama’s list of his favorite songs from 2017 - an especially meaningful achievement, perhaps, for two African American artists eager to share their political views (not to mention their scorn for the guy who now holds Obama’s old job). ![]() Both have headlined the Coachella Valley Music and Arts Festival. ![]()
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